Bench Craft Company
Course Guides
I’ve been designing course guide booklets for hundreds of golf courses all over North America for the past 7 years at Bench Craft Company. I start by getting inspiration from the courses’ website, logo and other design work and collaborate with the course to find out what information they would like to highlight. The overall design concept, however, is completely my own. From fonts to colors, golf course map illustrations to page layouts, I craft the perfect course guide for each individual course.
Apps: CorelDraw
Advertisements
Designing advertisements for sponsors is a huge part of the work that Bench Craft Company does. I work with the client to find out what their needs and motivations are in purchasing the ad space so that I can design the most appropriate advertisement. Sometimes sponsors have a clear vision of what they are looking for and are able to send over logos, text and other key design elements. However, I often have to build the ad from scratch, meaning essentially creating a visual brand for the clients. The final step of the ad design process is the proofing period, where the client and I collaborate on final design decisions to ensure that they are happy with their advertisement.
Apps: CorelDraw